In a world-first immigration policy precedent, all visitors entering Palau have to make a personal promise to the children of Palau to preserve their beautiful home, by signing an eco-pledge stamped in their passport.
The ‘Riderless Bike’ is a world-first self-propelled bike that would follow the peloton from the rear, representing the children the ride was raising funds for.
Using actual Jozi Cats players, we created hard-hitting and eye-catching social media images that turned gay slurs on their heads.
While focusing on core public relations tactics to increase the impact of the Summit’s messages, including conducting daily media outreach, we also developed the Summit’s website to act as a key portal for global audiences—acting as a web editor by uploading and creating Summit, partner and affiliate content such as news, blogs and event previews.
To meet the challenge being posed by low-cost domestic flights and persuade travelers to use the East Coast rail service from Scotland to London instead, Havas PR UK celebrated the nation’s love affair with the railways with the event, “I Love Trains Week.”
When Aquafresh sought to introduce a new premium range of products, Havas PR saw the opportunity for a completely fresh take by collaborating with top afro-pop duo Mafikizolo.
Research showed that Australian travelers perceived Emirates as an airline that was too premium, uptight and impersonal, with limited destinations and appeal. Music was the passion and strategic platform we needed as our communication hero.
The Department of Tourism and Commerce Marketing for Dubai wanted to promote the city to a new global audience through a unique content marketing campaign.
Havas PR organized a press trip in Milan for 12 key lifestyle and automotive media from around the Middle East to join Volvo Cars for an exclusive test drive of the XC40.